STRATEGY Directives

About Us


An EdTech company providing technologies and solutions for professional development focusing on the automation in HR technology systems, predictive analysis, and big data. We embrace digital transformation and look at ways where HR professionals can use Artificial Intelligence or machine learning to automate talent acquisition.  

Having regional offices in the United Arab Emirates and Kuwait allows us to ensure the highest level of  HR solutions delivery to the public and private sector along with social development projects. 

Our Mission


SD is stepping away from the traditional assessment technologies and has developed one of the few Arabic online psychometric assessments in the region based on behavioral attributes and soft skills required in the workplace today with the use of Artificial Intelligence, data analytics,  and gamification. 

SD has worked with reputable organizations to develop a ground-breaking solution for the GCC and Arab countries and will work on initiatives that develop growth in the region to reach the heights of self sustainability.



  • full psychometric assessment (AR/ENG)
  • 360 assessment for management
  • HR Solutions



  • Assisted in the implementation of national initiatives to enhance ICT skills within the government sectors
  • Delivered ICT programs to Ministries of education
  • Consulted academic institutions on the implementation of cyber safety programs for students
  • Added professional development programs within continuing education centers in public and private universities
  • Worked closely with non for profit organizations to deliver ICT programs to students
  • Raised funds to provide professional development programs to underprivileged communities



  • Accredited delivery partners (MENA)
  • Government and private universities (MENA)
  • Health Authorities (MENA)
  • International awarding bodies (US, UK)
  • International qualifications frameworks (US, UK)
  • Ministries of education (MENA)
  • Ministries of defense (MENA)
  • Ministries of health (MENA)
  • Ministries of interior (MENA)
  • Multinational organisations (MENA)
  • National bodies (MENA)
  • National and private banks (MENA)
  • Private schools (MENA)
  • School groups (MENA)
  • Social development groups 
  • Teacher societies (MENA)
  • Testing and examination centers
  • Vocational Institutions

Our Team


Our team has over 40 years of experience which includes 20 years in HR and training consultancy. Managed several regional and international social and professional development projects with Ministries of education, interior, finance, and egovernments.


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Contact Us

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Regional offices address in the State of Kuwait and the United Arab Emirates coming soon

Strategy Directives